I live in Reno, Nevada and have been at this thing they call journalism for more than 10 years, and have seen the landscape change drastically since I attended California State University, Chico in the early 2000s. Print was king, as we students and aspiring journalists worked to make our stamp on The Orion student newspaper. The Internet was largely secondary, and it was fairly simple to grasp those two mediums. Now, information is shared instantly and constantly via a multitude of web-based and mobile technologies, the resulting perpetual dialogue known as social media.
Since I left the Reno Gazette-Journal — where I did mostly page design on the sports desk — in 2006, I’ve rarely picked up a newspaper. In fact, it’s downright awkward to hold a standard-sized newspaper these days. When I was Sports & Outdoors Editor at the Sierra Sun from 2003-04, my first post-college journalism job, newspapers were still on top of the information food chain — at least in my world.
I will always love print, but we’ve clearly transitioned to an online news world. A few years into my editorship at Nevada Magazine, I decided I didn’t want to be left behind in this regard. I started getting more involved in the design of our website and tracking Google Analytics. I began to look at our online stories as very much equal to print. Then I dove into social media in early 2009, and it changed my work routine forever.
First, it was Facebook … then Twitter … then I began producing simple videos on YouTube. I began posting photos on Flickr because I felt there were stories to tell beyond the pages of Nevada Magazine. I even posted every cover image from the magazine’s history, dating to 1936. Then it was Blogger, LinkedIn, and ultimately Google+. For me, it’s a delicate balance … handling the duties of a traditional editor vs. what it means to be a modern-day communicator.
As editor and social media manager at Nevada Magazine, the official state tourism publication, I transport myself in and out of these dual worlds continuously. This blog is about the melding of those very congruent worlds. I will offer my insights … or musings … in both areas and hope that you will share yours with me.
“Repetition does not transform a lie into a truth.” — Franklin D. Roosevelt (1939)